Serious Pie is a fictional family-friendly pizza company located in Concord, NC. They have arcade games for the kids and use healthy ingredients to make Mom happy. The problem was they needed a brand identity to create a menu, pizza boxes, and swag materials with.
My solution to this was to make the logo Have a retro pizza character from the 90s. having the main character in the middle and surrounded by the words "serious pizza", which is the main name for the pizza place.